The Darwin SEO Experts
Clickstarter’s Darwin SEO mission is to help local businesses to achieve a better ranking on Google search.
It’s often said that if you need to hide a body, hide it on the second page of Google, because no one will ever look there. And while it might be over-simplifying things a little, there is some truth in it. If you’re not showing somewhere near the top of Google’s search engine results pages, then you’re missing out on tonnes of leads and that means you’re missing out on a lot of new business.
Google is the new Yellow Pages. We no longer let our “fingers do the walking” we let our thumbs do it on our phones. So what exactly can be done, locally, to ensure that your place on Google is working for you?
When we started working with Darwin Courier Service, they were found easily for courier jobs. But they wanted to be found for removals jobs in Darwin. With a new micro-website and a fresh approach to Google My Business, they went from not being listed at all for removals to being in the Top 10, then then Top 5, and now they are either #1 or #2 for searches for “Darwin Removals.” Over 9 months they went from non-existent to the top of Google.
How we do SEO in Darwin
SEO clearly works. Clickstarter gave me an initial local SEO boost by helping me appear in more searches closer to town. This was then given another boost by rewriting the content on the site to fit what people were searching for. Even after I took a long break from work, I am still ranking at the top for everything I want to rank for and beating the big national firms.
On Page SEO
We work on the titles and text on your website, and adjust those layout issues that are preventing Google from reading your pages.
Off Page SEO
We use our AI-powered system to identify where to reach out to get new links back to your site, improving you rank on Google.
Technical SEO
The code, images, structure, hosting and caching on your site can dramatically impact on your ranking. We address every technical issue that could be slowing you down.
Local SEO
GoogleMyBusiness, Apple Maps, Bing Places, Yelp and other local profiles all come into play when it comes to helping you rank for searches by local customers.
Reputational SEO
Reviews, ratings, the things that people say about you. All this contributes to your position on Google. We work towards getting you better reviews and ratings, consistently over time.
Voice SEO
With voice searches becoming more prevalent, it’s important that your website is optimised to provide answers to the questions your potential customers ask.
How much does quality, ethical SEO cost?
SEO Surgery
Once-off overhaul- + A thorough spring clean for underperforming websites
- Research best keywords and search phrases for your site and industry
- Install SEO-related plugins where necessary
- Rewrite all titles for SEO
- Rewrite all page descriptions for SEO
- Review and rewrite page content for SEO
- Resize and optimise images to load faster
- Resubmit site to Google Search Console
- Available for WordPress, Wix, Joomla, Duda, Clickbuilder, Webflow & Squarespace websites
- + A major service for your website’s “engine.”
- Available for WordPress & Joomla websites only
- Scan site for all techncial issues
- Minify code (HTML, PHP, CSS, Javascript)
- Place your website behind a Content Delivery Network to increase speed
- Run page speed scans to identify further technical improvements that can be made
- Optimise images on site to load faster
- Conversion of video to webm format where available to display with an mp4 fallback
- Apply 7 individual caching and page speed protocols to find the sweet spot
- Resubmit your site to Google once site speed has improved enough to be of SEO value
SEO Engagement 1
Monthly SEO to keep you on top- OUR #1 SELLING SEO PRODUCT IN 2019!
- Includes everything in our SEO Surgery package plus everything below…
- Available for WordPress, Wix, Joomla, Duda, Clickbuilder, Webflow & Squarespace websites
- Our Machine Learning SEO systems scan your site and your competitors, then reads Google’s search terms, trends and insights to form a plan for us to follow each month.
- We carry out the on-page SEO tasks required each month
- We carry out the technical SEO tasks required each month (within the limits of the system you are using)
- We carry out the local SEO tasks required each month
- We carry out the reputation SEO tasks required each month (within the limits of the reviews and ratings you already have)
- We carry out the voice search SEO tasks required each month
- You are provided with a comprehensive list of all the tasks we performed for you each month. No secrets! No dodgy dashboards!
- Your website is resubmitted to Google for reindexing every month
- Your rank is monitored weekly for any sudden negative change
- We write 6 new FAQ items in your site each month to attract new searches according to trends, search volume changes and major news in your industry
SEO Engagement 2
Monthly SEO to climb the rankings- For business that is serious about climbing the Google ladder!
- Available for WordPress, Wix, Joomla, Duda, Clickbuilder, Webflow & Squarespace websites
- Includes everything in our SEO Surgery package, PLUS…
- Our Machine Learning SEO systems scan your site and your competitors, then reads Google’s search terms, trends and insights to form a plan for us to follow each month.
- We carry out the on-page SEO tasks required each month
- We carry out off-page SEO tasks including outreach to bloggers, link-building on directories, forums and Q&A sites, and finding niche links back to your site
- We carry out the technical SEO tasks required each month (within the limits of the system you are using)
- We carry out the local SEO tasks required each month
- We carry out the reputation SEO tasks required each month (within the limits of the reviews and ratings you already have)
- We carry out the voice search SEO tasks required each month
- You are provided with a comprehensive list of all the tasks we performed for you each month. No secrets! No dodgy dashboards!
- Your website is resubmitted to Google for reindexing every month
- Your rank is monitored weekly for any sudden negative change
- We write 12 new FAQ items in your site each month to attract new searches according to trends, search volume changes and major news in your industry
Frequently asked questions
Does SEO actually work?
Our experience has been that SEO is very effective at longer-term lead generation and increased sales. It works on the principal of being found first. It’s not the easiest way to be found. It’s not the cheapest way to be found. But it is the most effective long-term way to ensure that when customers look for what you do, they find you.
Like any marketing activity, despite all the experitise and hard work in the world, there are no guarantees that SEO will be what works for you. But while there are no guarantees, we do everything we can to ensure that it does work for you.
Why is SEO work so expensive?
It’s a time-consuming task that takes a team of our people to work on. Whether you’re looking at a once off camapign with us, or an ongoing monthly engagement, there is no shortcut to better ranking on Google. You need to do the right thing, the ethical way and keep on doing it.
True SEO is not a once-off thing, though there are things we can do once to help increase your ranking.
If it was easy and cheap, then everyone would be doing it, and no one would rank any better than anyone else.
What's the difference between SEO and Google Ads?
Over 80% of searches skip straight past the ads on Google and go straight to the “organic” results. That’s because they are the most trusted results. They’re the results that we think “deserve to be there because they are the best.”
Paid Ads on Google are a way of skipping the hard work of SEO and heading straight to the top of the page. For the less than 15% of searchers who click on those results, this is a valuable tool. For the rest of us, achieving a better rank on Google naturally or “organically” is a better and far more long-term value option.
Does SEO work on Google also help ranking on Bing and other search engines?
Yes. Most SEO work is just good internet citizenship. It’s about reaching out and getting a good reputaiton by doing good work, offering good information and playing by the rules.
Most of the techniques that work for SEO in Google will have a beneficial effect on your ranking on Bing and other search engines.
Want to find out more about how we can help you achieve more?
Let us help you work it out so you don't get caught short - or spend more than you need to.
Who we’ve been working with
