Working your way up Google’s rankings isn’t a once-off or a simple thing. In fact, I like to think of SEO as a series of 6 inter-connected rings that each refer to a different discipline when it comes to search engine optimisation.
First is the part that most people know. On page SEO. It covers the titles, text and the relevance of your content on your actual web pages.
Then there’s Technical SEO. This is all about making your site a fast, clean, lean ranking machine. The faster your site loads, the better your ranking chances will be.
Thirdly, Off Page SEO. This is what you may have heard of before as “backlinks.” But this is far more than just gathering as many links to content in your website as you can from other websites. It’s also about the credibility and relevance of the site that is linking to you.
Number 4 is Local SEO. This is based around the relevance of your site as a business to a specific local area. It takes in to account your GoogleMyBusiness profle and a number of other factors that mark you as just right for the local areas you are serving.
Fifth is Reputational SEO. It seems that everyone us concerned about their ratings and reviews. And they should be. They’re a big factor when it comes to your search-ability on Google and other search engines. Good ratings are gold, but even poor ratings contribute to your ability to found.
The final or 6th ring is Voice SEO. This is a really new area of search engine optimisation that has come about from the proliferation or voice assistants, Amazon Echos and Google Home devices. As most of them don’t have screens, or are designed to be used without a screen, they provide search results in a very different way than your computer or phone screen may.
All these factors are important for all regional businesses, because you are the businesses that can take the best advantage of SEO. When you’re in markets that are less competitive than large metropolitan areas, or are serving large remote areas, the ability to take better control of your find-ability becomes a sharp tool in your marketing toolbox. You’re better able to compete on the one place that, more than anywhere else, signals that someone is looking for, or ready to buy from YOU. That’s Google.