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Social Media Strategy

Do It Yourself

  • In 3 practical hands-on sessions we show you how to do your own social media
  • Maintain full control of your social media properties and save money doing your own

$150 + GST per session

For limited time, offered at $60 +GST per session for residents of NT, WA & QLD only*

*Discount offered to registered ABN holders who qualify for the ASBAS Digital Solutions program in QLD, WA & NT only. Email [email protected] for more information. Some qualification criteria and registration for a government subsidy scheme is required.

Done With You

  • Over 3 sessions we show you how it’s done so you can be your best on social media
  • Maintain control of your social media properties with us guiding you each month

$150 + GST per session

For limited time, offered at $60 +GST per session for residents of NT, WA & QLD only*

*Discount offered to registered ABN holders who qualify for the ASBAS Digital Solutions program in QLD, WA & NT only. Email [email protected] for more information. Some qualification criteria and registration for a government subsidy scheme is required.

This package is offered at an initial 3 sessions of 1 hours each, then you are scheduled a further 1 hour session each month to review and coach you on new content and understanding your insights for a minimum period of 12 months.

Done For You

  • When you’ve got no time to be doing your own social media our 7×3 schedule is for you
  • A 7-week rotation of three always-relevant posts per week that cycles over 12 months

From $600 + GST

3 posts per week for 7 weeks, repeating for 12 months on the major social media networks*

*Your posts are created once only to cover 12 months of posting.

Posts are then scheduled on a repeating basis for 12 months on the following social media networks only: Facebook, Instagram, LinkedIn, Google My Business, Twitter, Pinterest, Tik Tok, VK.

Dante St James

Dante is the founder and CEO of Clickstarter. He is currently the only accredited Facebook Trainer in Australasia who is approved by Facebook both as as Community Trainer and as Blueprint Lead Trainer.

Also holding accreditations from Facebook as a Media Planner, Creative Strategist and Digital Marketing Associate, his knowledge of the social media world is recognised by the Australian Government’s ASBAS Digital Solutions, New Enterprise Incentive Scheme and BeConnected programs.

Having worked on campaigns for NSW Health, the NT Government, Tourism NT and more than 200 tourism, retail, hospitality and trades businesses, Dante is widely considered to be Australia’s thought-leader on social media marketing, despite not being located in the traditional hubs of digital activity such as Sydney, Melbourne or Brisbane.

Dante oversees all campaigns, approves all creative and coordinates our relationships with the platforms.

 

Dante St James, Facebook Australia Trainer

Frequently asked questions

Why do I need a social media strategy?

You need a social media strategy because life gets busy and without a plan, the first thing that gets forgotten is your social media. Because marketing is a long-term activity that bears fruit over the medium-to-long term, rather than straight away, you need to have a strategic way of going about it. And that strategy will keep you on track, keep you consistent, and most of all, keep you focused on building your business. Not just working in it.

I've seen an ad for a social posting calendar for less. What's the difference between that and what you are doing?

The social media calendars being sold by people on Facebook ads are, firstly, designed primarily for American businesses (because let’s face it, Thanksgiving and the Fourth of July aren’t really a thing here…) Yet even when you do find an Aussie one, all they’re providing you with is a one-size-fits-all calendar of holidays, special days (like Red Nose Day or International Banana Bread Day) and very broad and general instructions like, “Tell us what you’re doing for Melbourne Cup Day!”

Our strategy isn’t copied and pasted in to a calendar and emailed to you. We have a meeting with you first (in person if we can, or via phone or Zoom) to see what you’re able to do. No use giving you 7 days of posting every week if you can only really handle 2 or 3. We also take time to learn about your audience. Are they Australian? Queenslanders? Tasmanians? Are they NOR or SOR (hey there Perth people!) or maybe they are of a specific religion, voting pattern or followers of specific sports or lifestyles?

Once we have all that information, we design your strategy based around YOU and YOUR AUDIENCE. Not some American template that we repurposed and pasted in to.

Is it important to put different posts on different social media networks?

Sometimes it isn’t. Sometimes it is. Different networks have a different profile of person who uses it. Facebook users prefer posts that place your product in the context of their lives. Instagram users love the dream of a better life with nicer things. Twitter users like conversation. And LinkedIn users like to be informed and educated.

While the Done For You approach doesn’t include this kind of diversification of posts, both our Done With You and Do It Yourself approaches can show you how to achieve this for yourself.

And if you’d still like someone else to do it for you, we have a world of social media contacts locally and nationwide who can assist you with building organic social media content.

 

Who have you done social media work for before?

Our experience with social media management is extensive. From real estate agents to automotive companies, hospitality venues and hotels to cafes. We work with industry groups like the Real Estate Institute and the Australian Industry & Defence Network, through to large tourism bodies like Tourism Top End.

As at March 2021, we have around 40 ongoing clients we’re working with in various parts of Australia, and are working with as many as 30 other clients on a short term contract basis when it comes to social media.

And let’s not forget that we are accredited Facebook & Instagram trainers and Certified Facebook Blueprint Digital Marketing Associates, Media Planners and Creative Strategists. No other agency in Australasia is as credentialled in social media as we are.