Social Media Know-How

Social Media Growth

It takes more than a one-day workshop to make social happen.

You've probably been talking with someone who did one of them during October Business Month. But what will you do in November? December? Next year?

PLEASE READ THIS BEFORE YOU HAND OVER YOUR FACEBOOK PAGE TO A LOCAL AT-HOME MUM WHO "KNOWS SOCIAL."

Social media rules, best-practices and algorithms change DAILY. Facebook pushes out AT LEAST 10 updates to their platform EVERY DAY. Instagram will update at least 5 times a week. Is your social media "guru" across these changes? Do they have experience with some of Australia's biggest media companies, over 30 local businesses and a roster of over 50 clients interstate?

Social can't stand alone

Hedging all your business promotion on Facebook is a fool's game. Facebook has given rise to, and destroyed businesses far bigger than yours simply by making small changes to their rules. Don't bet your future on a US-based company that doesn't even have a phone number you can call for help.

No money? No point!

If you're not willing to spend at least a little money on Facebook, it's no point posting over and over again. You simply won't reach enough people to make a dent in your market. You get what you pay for online as well as offline. 
There's no free lunch on Facebook, Instagram, LinkedIn or Google.

D.I.Y. still costs you

What is your hourly rate for paying yourself? $50 an hour? $110 an hour? Consider that when you're doing your social media. If you're spending 2 hours a day just managing your posting, that's money you're not making from clients. And then there's all those updates and rules to read every day!