Facebook & Instagram Ads
The fact that Clickstarter is Australia’s most credentialed Facebook & Instagram ads agency means nothing to you. But the results you will get will mean the world.
We’ve studied the platform, done all the Facebook certifications and our founder has even been selected as a business community trainer by Facebook Australia & New Zealand to train businesses across Australia & New Zealand on how to use Facebook for Business.
What does that mean for you? Experience. Expertise. And knowing how to make the Facebook platform work for you.
Choose a Facebook & Instagram Ads plan with us
Prices are quoted in Australian dollars inclusive of GST on a per month basis. Minimum term is 3 months.
Basic
Great for short-term campaigns of 3 months- Minimum 3 months. Ideal length, 6 months.
- Ads appear on Facebook, Instagram, Messenger and Facebook’s Audience Network
- Your choice of one campaign objective between; Reach, Brand Awareness, Traffic, Video Views, Lead Generation and Engagement.
- Choose up to 2 main targets with your mix of age, gender, location, interests & behaviours.
- We’ll create you 6 square-format image ads for mobile and desktop feeds on Facebook, Instagram, Messenger and the Audience Network for each of your selected target ad sets.
- PLUS we’ll create you 6 vertical portrait image ads for mobile and desktop Stories on Facebook, Instagram and Messenger for each of your selected target ad sets.
- PLUS we’ll create you 2 square video ads for mobile and desktop feeds on Facebook, Instagram, Messenger and the Audience Network as well as playing during longer videos on Facebook and Instagram for each of your selected target ad sets.
- PLUS we’ll create you 2 vertical portrait format video ads for mobile and desktop Stories on Facebook, Instagram & Messenger for each of your selected target ad sets.
- That’s 32 individual ads in rotation during your camapign for ensuring that we have plenty of material to appeal to as many of your target customers as possible!
- You’ll recieve a monthly report on performance of your ads.
- While Facebook’s own Campaign Budget Optimisation feature already selects and shows the ad version that people are reacting to the most (and throttles back those that they aren’t) we still monitor your camapign performance weekly to make sure that nothing is being missed, and that your budget is being spent in the best, and most effective way possible.
Full Funnel
Reach customers at every stage of their journey- Minimum 3 months, ideal length 6 months
- We apply our own Full Funnel Campaign technique that collects data from initial ads to power retargeting of different ads to those who are most interested and engaged with your product or service. We don’t just blast a message out to everyone, we hyper-target the most hot leads and most likely prospects for you from all over Facebook.
- Ads appear on Facebook, Instagram, Messenger and Facebook’s Audience Network
- Your choice of two campaign objectives between; Reach, Brand Awareness, Traffic, Video Views, Lead Generation and Engagement.
- Choose up to 4 main target ad sets with your mix of age, gender, location, interests & behaviours.
- We’ll create you 6 square-format image ads for mobile and desktop feeds on Facebook, Instagram, Messenger and the Audience Network for each of your selected target ad sets.
- PLUS we’ll create you 6 vertical portrait image ads for mobile and desktop Stories on Facebook, Instagram and Messenger for each of your selected target ad sets.
- PLUS we’ll create you 3 square video ads for mobile and desktop feeds on Facebook, Instagram, Messenger and the Audience Network as well as playing during longer videos on Facebook and Instagram for each of your selected target ad sets.
- PLUS we’ll create you 3 vertical portrait format video ads for mobile and desktop Stories on Facebook, Instagram & Messenger for each of your selected target ad sets.
- That’s 66 individual ads in rotation during your camapign for ensuring that we have plenty of material to appeal to as many of your target customers as possible!
- You’ll recieve a monthly report on performance of your ads.
- While Facebook’s own Campaign Budget Optimisation feature already selects and shows the ad version that people are reacting to the most (and throttles back those that they aren’t) we still monitor your camapign performance weekly to make sure that nothing is being missed, and that your budget is being spent in the best, and most effective way possible.
Exceed
Boost your campaign further- Minimum 3 months (ideal length, 12 months)
- We double the spend on your ads with Facebook to reach even furhter in to your target market.
- We apply our own Full Funnel Campaign technique that collects data from initial ads to power retargeting of different ads to those who are most interested and engaged with your product or service. We don’t just blast a message out to everyone, we hyper-target the most hot leads and most likely prospects for you from all over Facebook.
- Ads appear on Facebook, Instagram, Messenger and Facebook’s Audience Network
- Your choice of three campaign objectives between; Reach, Brand Awareness, Traffic, Video Views, Lead Generation and Engagement.
- Choose up to 4 main target ad sets with your mix of age, gender, location, interests & behaviours.
- We’ll create you 6 square-format image ads for mobile and desktop feeds on Facebook, Instagram, Messenger and the Audience Network for each of your selected target ad sets.
- PLUS we’ll create you 6 vertical portrait image ads for mobile and desktop Stories on Facebook, Instagram and Messenger for each of your selected target ad sets.
- PLUS we’ll create you 4 square video ads for mobile and desktop feeds on Facebook, Instagram, Messenger and the Audience Network as well as playing during longer videos on Facebook and Instagram for each of your selected target ad sets.
- PLUS we’ll create you 4 vertical portrait format video ads for mobile and desktop Stories on Facebook, Instagram & Messenger for each of your selected target ad sets.
- THEN: we make a further 2 ads for each target ad set for the second and third levels of your campaigns to be more direct and to the point to motivate your customer to reach out, and finally buy.
- That’s 96 individual ads in rotation during your camapign for ensuring that we have plenty of material to appeal to as many of your target customers as possible!
- You’ll recieve a monthly report on performance of your ads.
- While Facebook’s own Campaign Budget Optimisation feature already selects and shows the ad version that people are reacting to the most (and throttles back those that they aren’t) we still monitor your camapign performance weekly to make sure that nothing is being missed, and that your budget is being spent in the best, and most effective way possible.
Facebook & Instagram Ads are for you if…
1. Sell products to consumers
No platform connects sellers with buyers of consumer products better than Facebook & Instagram. You can even place your own store on the platform and build collections.
2. Sell services to consumers
With over 40 minutes per day spent on Facebook & Instagram by Australians each day, the platform is also present when real people are at work, on breaks, at home or commuting,
3. Sell services to businesses
It’s also where professionals and decision makers are for 40 minutes of their day. By targeting business owners, managers and decision makers, you can boost enquiries.
4. You have a plan
Success in marketing is created over time, not overnight. Give yourself 12 months to try, test and measure your campaigns so that you can be sure that what you’re doing is working.
Frequently asked questions
How are Facebook Ads different to Google Ads?
Facebook Ads work a little differently to Google Ads. Google is unbeatable when someone is already looking for you, or at least for what you do because it acts a little like what the Yellow Pages or the Local Directories books used to act. You need a plumber, you look for sa plumber; either by name, or by their category.
Facebook Ads work by subtly letting people know you exist. But that’s not all. They also work to create a desire for what you do. So when someone is looking for a plumber, they remember the name of the plumber they see on Facebook and search directly for them on Facebook (where they can message you directly) or on Google where they look for you by name. That’s powerful!
But Facebook Ads have a second major feature: they work like TV ads used to. Say, in June, you see an for an amazing bathroom featured by a plumber. Then you see more examples of beautiful bathrooms over the next few months because you really liked that initial bathroom you saw. It makes sense that you’ll have affinity with beautiful bathrooms and may even want one sometime. A well created Facebook ad campaign will follow someone for 12 months, casually dropping in reminders of the beautiful bathrooms, occasionally informing about special deals on them, and when you actually click through to that website, that’s a positive signal that you’re not just interested, you’re taking steps towards buying.
Facebook works at every level of the funnel.
How much should I spend on Facebook Ads?
Facebook ads are, on a per-click basis, less expensive than LinkedIn ads and Google ads.
The reason for this is that the number of users of LinkedIn is much, much lower than either Facebook or Google, but the cost-per-unit of what is being sold on LinkedIn is usually much higher. You won’t see a lot of cheap jewellery and gadget ads on LinkedIn because the LinkedIn audience tends to value quality and service more than the Facebook audience (who tend to value the lowest prices, convenience and lots of options at that low price point.)
Where many Facebook advertisers aim to keep their per-click rate under $1, LinkedIn advertisers will often be trying to keep their per-click rate under $30 as what they are selling is a lot more expensive than what’s being sold on Facebook. And of course there are exceptions. If you’re selling a $20,000 pool on Facebook, even a $100 per click rate doesn’t seem so bad.
Our suggestion is that you start at no lower than $400 per month on LinkedIn to reach a big enough audience to nurture over time. Our own starting rate is $550 per month.
Is anyone actually on Facebook anymore?
Good question. It comes up a lot. Despite the media attention indicating that Facebook is in fast decline, it isn’t. We’re using Facebook as much, or more than we ever have! It’s just the attention has moved from oversharing to private groups, messenger, Instagram and interacting more privately. This also means that your fee wil be getting less busy with cat videos and extremist sensationalism from talk show radio hosts and containing more updates from the people you actually want to hear from. And a less messy and shouty feed means that your message is giving a better airing.
Numbers-wise, some 16 million Aussies are on Facebook. Another 10 million are on Instagram. That’s a lot of people!
How do I stand out on Facebook?
Like anywhere in life, you can blend in, or stand out. Early in the client’s towards you, you can be that individual or business that just subtly appears in their feed with something amusing, inspirational or informative. Nothing too heavy. But, that might not be you. You might be the person who like to put their face in front of the camera, talk to people directly, and become an influencer. That’s great too! There is plenty of room online for the introvert and the extrovert.
Just take the time to decide:
1. Do I want my business to stand out… or me to stand out?
2. Do I want to build a following to sell to? Or would I rather take a slower journey towards selloing based on merit and not charisma?
3. Am I willing to monitor comments, answer inbox messages and build rapport online? Or would I rather just send people to a website or an automated process to handle my enquiries?
Standing out on Facebook, LinkedIn or any social media means taking a look through your Facebook feed at business and pages you follow and avoiding the stuff that just blends in to the background, like…
1. Photos of conference rooms
2. Photos of groups of smiling businesspeople
3. Inspirational quotes written on Canva graphic backgrounds
4. Photos of expo and trade show stands (no one is impressed by them!)
5. And any photo taken of people in front of pull-up banners.
6. And logos, shopfronts, signs, etc. They are not of interest to anyone but you.
Want to find out more about how we can help you achieve more?
Let us help you work it out so you don't get caught short - or spend more than you need to.
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