What’s unique about advertising in Darwin?

When you’re advertising on any medium in Darwin, there’s a few things you should know.

Darwin’s media market is extremely competitive, with more media buying options, per capita, than any other capital city in Australia.
The fact that the only two commercial radio stations in Darwin are owned by the same company means that radio is disproportionately over-priced.
Outdoor advertising is quite rare in Darwin. There are no billboards outside the Airport precinct, limiting outdoor advertising to buses and taxis only.
Digital agencies tend to be local and focus on Google and programmatic remarketing campaigns rather than strategic social media.

Darwin has a 17% population turnover each year. This equates to some 23,800 people leaving the region, but with a similar number arriving to live in Darwin every year. The entire population of Darwin essentially turns-over approximately every 5-6 years.

There are around 110 digital marketing freelancers in Darwin, but only about 5 actual digital marketing agencies with more than 10 active clients at any one time. This causes a wild variation in pricing, with most freelancers going out of business within 18 months.

The 3 ways business can be relevant despite this turnover of population

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GET KNOWN

Reach new arrivals in Darwin by being where they are. When people are new to town they spend a lot of time on Facebook scoping out groups and local pages to get a feel for their new town and start to make new connections.

Advertising on Facebook and Instagram is an ideal way to ensure that you are right there in front of them when they are exploring new things – and connecting with new people.

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GET FOUND

New arrivals in Darwin don’t know about your reputation, your thirty years of service, your awards or your awesome radio or TV jingle. They haven’t yet settled in to enough of a pattern here to develop TV and radio listening habits. So you need to make sure that you are found on Google when they’re looking both for you, and for what you do.

If you’re advertising well on Facebook, then they will look for you by name
If you’re not advertising on Facebook, then you need to have a great presence on Google

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STAY KNOWN

New arrivals don’t stay “new arrivals” for long. If they knew your name, found you on Google, and had a good experience with you, they’ll probably be back when they next need you. Or they become your new word-of-mouth. But when it comes to loyalty to business, we’ve all got short memories.

That’s because all your competitors are posting stuff on social media and advertising like crazy to make up for the fact that they missed that new arrival.

So to keep yourself on their radar, even as a referral to their friends, you have to keep on advertising.

Our Facebook & Instagram Ads plans

Prices are quoted in Australian dollars inclusive of GST on a per month basis. Minimum term is 3 months.

Basic

Great for short-term campaigns of 3 months

$880

$880 per month
Minimum 3 months. Ideal length, 6 months.
Ads appear on Facebook, Instagram, Messenger and Facebook’s Audience Network
Your choice of one campaign objective between; Reach, Brand Awareness, Traffic, Video Views, Lead Generation and Engagement.
Choose up to 2 main targets with your mix of age, gender, location, interests & behaviours.
We’ll create you 6 square-format image ads for mobile and desktop feeds on Facebook, Instagram, Messenger and the Audience Network for each of your selected target ad sets.
PLUS we’ll create you 6 vertical portrait image ads for mobile and desktop Stories on Facebook, Instagram and Messenger for each of your selected target ad sets.
PLUS we’ll create you 2 square video ads for mobile and desktop feeds on Facebook, Instagram, Messenger and the Audience Network as well as playing during longer videos on Facebook and Instagram for each of your selected target ad sets.
PLUS we’ll create you 2 vertical portrait format video ads for mobile and desktop Stories on Facebook, Instagram & Messenger for each of your selected target ad sets.
That’s 32 individual ads in rotation during your camapign for ensuring that we have plenty of material to appeal to as many of your target customers as possible!
You’ll recieve a monthly report on performance of your ads.
While Facebook’s own Campaign Budget Optimisation feature already selects and shows the ad version that people are reacting to the most (and throttles back those that they aren’t) we still monitor your camapign performance weekly to make sure that nothing is being missed, and that your budget is being spent in the best, and most effective way possible.

Full Funnel

Reach customers at every stage of their journey

$1220

$1220 per month
Minimum 3 months, ideal length 6 months
We apply our own Full Funnel Campaign technique that collects data from initial ads to power retargeting of different ads to those who are most interested and engaged with your product or service. We don’t just blast a message out to everyone, we hyper-target the most hot leads and most likely prospects for you from all over Facebook.
Ads appear on Facebook, Instagram, Messenger and Facebook’s Audience Network
Your choice of two campaign objectives between; Reach, Brand Awareness, Traffic, Video Views, Lead Generation and Engagement.
Choose up to 4 main target ad sets with your mix of age, gender, location, interests & behaviours.
We’ll create you 6 square-format image ads for mobile and desktop feeds on Facebook, Instagram, Messenger and the Audience Network for each of your selected target ad sets.
PLUS we’ll create you 6 vertical portrait image ads for mobile and desktop Stories on Facebook, Instagram and Messenger for each of your selected target ad sets.
PLUS we’ll create you 3 square video ads for mobile and desktop feeds on Facebook, Instagram, Messenger and the Audience Network as well as playing during longer videos on Facebook and Instagram for each of your selected target ad sets.
PLUS we’ll create you 3 vertical portrait format video ads for mobile and desktop Stories on Facebook, Instagram & Messenger for each of your selected target ad sets.
That’s 66 individual ads in rotation during your camapign for ensuring that we have plenty of material to appeal to as many of your target customers as possible!
You’ll recieve a monthly report on performance of your ads.
While Facebook’s own Campaign Budget Optimisation feature already selects and shows the ad version that people are reacting to the most (and throttles back those that they aren’t) we still monitor your camapign performance weekly to make sure that nothing is being missed, and that your budget is being spent in the best, and most effective way possible.

Exceed

Boost your campaign further

$1770

$1770 per month
Minimum 3 months (ideal length, 12 months)
We double the spend on your ads with Facebook to reach even furhter in to your target market.
We apply our own Full Funnel Campaign technique that collects data from initial ads to power retargeting of different ads to those who are most interested and engaged with your product or service. We don’t just blast a message out to everyone, we hyper-target the most hot leads and most likely prospects for you from all over Facebook.
Ads appear on Facebook, Instagram, Messenger and Facebook’s Audience Network
Your choice of three campaign objectives between; Reach, Brand Awareness, Traffic, Video Views, Lead Generation and Engagement.
Choose up to 4 main target ad sets with your mix of age, gender, location, interests & behaviours.
We’ll create you 6 square-format image ads for mobile and desktop feeds on Facebook, Instagram, Messenger and the Audience Network for each of your selected target ad sets.
PLUS we’ll create you 6 vertical portrait image ads for mobile and desktop Stories on Facebook, Instagram and Messenger for each of your selected target ad sets.
PLUS we’ll create you 4 square video ads for mobile and desktop feeds on Facebook, Instagram, Messenger and the Audience Network as well as playing during longer videos on Facebook and Instagram for each of your selected target ad sets.
PLUS we’ll create you 4 vertical portrait format video ads for mobile and desktop Stories on Facebook, Instagram & Messenger for each of your selected target ad sets.
THEN: we make a further 2 ads for each target ad set for the second and third levels of your campaigns to be more direct and to the point to motivate your customer to reach out, and finally buy.
That’s 96 individual ads in rotation during your camapign for ensuring that we have plenty of material to appeal to as many of your target customers as possible!
You’ll recieve a monthly report on performance of your ads.
While Facebook’s own Campaign Budget Optimisation feature already selects and shows the ad version that people are reacting to the most (and throttles back those that they aren’t) we still monitor your camapign performance weekly to make sure that nothing is being missed, and that your budget is being spent in the best, and most effective way possible.