Learn with Dante St James
Founder of Clickstarter
3 things that you’re probably doing wrong with your online marketing right now
It’s a natural urge when you own your own business, to want to use every millimetre of your ad space to sell, sell, sell. But in a world where people have choices and make snap decisions on who to deal with based on who they like, you can’t afford to be getting these...
The out-of date recommendations you’re getting from your SEO expert
As the world of digital marketing has matured this last decade or so, some of the techniques used to try and climb your way up the rankings on Google search have become not just less important, but have become guaranteed ways to see your ranking...
Making your site look great on phones
A funny thing happened from around 2010. The number of people using their mobile phones to browse the web shot up dramatically. That was 10 years ago, and we now that, for the majority of websites, mobile traffic far outweighs traffic from a...
Marketing locally during a crisis
When good, useful, relevant and local advertising is abandoned, you’re bound to be left with only the trash in your feed. And when a bunch of regulars stop advertising on Google, then there is an opportunity to be found while everyone else is...
Why would I need to use LinkedIn?
If you haven’t been on LinkedIn for a while, then you’re about to be surprised. It’s not quite what you’d remember from 10 years ago. It’s become a place to learn, connect with the leaders in your field, and, to be inspired. If you're about B2B,...
How do I work out who my target customer should be?
The process for finding your ideal customer used to be complicated, but since the arrival of social media and online search tools like Google, Facebook, Instagram, LinkedIn and Bing, the data is now available for you to find out who your most...
How long should the text on my posts be?
Ultimately, the length of the text in your posts on social media properties is going to vary wildly from business to business. Where some businesses, like coaching services, tend to use a great chunk of a Facebook post’s built-in character limit, a...
Should I podcast, make video, or write a blog?
The top 3 kinds of content to be looking at producing are audio, video and written text. That means podcasting, digital video and blogging. But if you know you can’t do all of them, which should you choose and why? The power of video Video is the...
Is it better to make my own website or pay someone to do it for me?
If you’re time-short and have a bit of cash behind you to get that website built, then you’re probably going to do better by handing it all over to someone else to build yourself. But if the opposite is true, then you might be one of those rare...
How to target Facebook groups with Facebook Ads
There is no way to target people by their Facebook Groups in the Facebook ads platforms, but there...
Should I use Photoshop or Canva to make my social media graphics?
Canva is now the most sensible tool for making graphics for social media due to its much lower...
How should I be using hashtags?
Hashtags, hashtags, everywhere. On Twitter, on Instagram, on LinkedIn, on Facebook. But what’s a...
What can you do if live video just isn’t your thing?
The good news is that you don’t have to do live video to be successful in marketing. In fact, you...
Where are the most important places to be promoting my business right now?
The most important places to be spending your time, attention and money when it comes to promoting...
How can I promote my event online?
If you’re promoting an event, you can't avoid Facebook, however, depending on what your event is,...
What can you actually do on LinkedIn?
If you haven’t been on LinkedIn for a while, then you’re about to be surprised. It’s not quite...
How do I keep it nice online when no one else is?
The most effective way to maintain your composure when it feels like everyone’s out to bring you...