Learn with Dante St James

Sometimes it might feel like social media is a bit of a wild wild west where you can do whatever you like. But it’s not. Those platforms have rules. And those rules are tightest when it comes to running ads. Sometimes I look at an ad on Facebook...

There’s hundreds of options when it comes to marketing your business. Some are standard like TV, radio, Google and Facebook. But some are not immediately obvious, like hosting webinars, classes and workshops.  As traditional marketing channels...

After a while of building your small business, things get busy. That time you were spending on doing your social media, working on your SEO and writing your blogs has slipped away into a black hole of work. It’s time to bring someone on.  It...

You’ve got your social media profiles, you’ve got your eCommerce website, you’ve even set up all your payment systems. Now if only you could sell your stuff directly on the two biggest social networks.  Some people like to sell on eBay. Others...

Last year taught us one powerful lesson. You can’t trust a full-time job or a single source of revenue to get you through a crisis. So now the pandemic is easing in Australia, why are we all just going back to our old habits?  Single source of...

Google ranks websites based on what they do on a mobile phone. Desktop performance isn’t even a consideration anymore. And while you’ve been using a responsive design for years, is your website actually made for the mobile user? It’s no longer good...

It’s interesting to see that so many digital marketing experts and trainers like to draw examples of successful businesses on social media as being big brands. “look at this amazing thing that Nike did!” or “Dove beauty products really reached...

Apparently, no one is using business cards anymore. Someone forgot to send that memo to everyone at the networking events I go to. And business cards aren’t the only old-school marketing tactic that can still move the needle. Maybe it's not time to...