This is a very real question I get asked by smaller businesses who have limited budgets for marketing and are highly suspicious of the advice of multimillionaires who preach the gospel of giving value but are not very clear on how exactly they made...

Some of the most common actions by businesses running contests on Facebook and Instagram are actually violating their terms of service. And while it seems like everyone who is running a “like, comment and share this post to enter” is getting away...

We don’t all have the luxury of having a social media coach. We don’t all have the knowledge to do everything right on social media. But there are some things that we all need to get a handle on because they just don’t work. It's not the algorithm....

While there’s a tonne of growth-hacking ways to fast-track getting an audience, the slower, more reliable way to do it is to engage with the audience you do have. No matter how small it is. After that, it’s a matter of actually fulfilling a purpose...

Your GoogleMyBusiness profile is already pretty important. When someone is looking for your business specifically on Google, they don’t even have to go to your website anymore. But as Google begins to shift more and more search results away from...

Until recently you may have been either a Google person, or a Facebook person. At least when it came to ads. After all, between them, they command nearly 80% of all online ad revenue. But which one is best? If you’re looking to snag a lead right as...

There’s a strong case to suggest that Instagram is not exactly the most local business-friendly social network around and that its focus on beauty, high-end brands and a younger demographic tends to shut out the ability of local brands and...

You’re ready to get a new website – or rebuild your old one. You’ve chosen what you want the look and feel to be. You’ve chosen someone to work with. But what are the pages that are absolutely vital to have on your site? There’s five kinds of pages...

The most effective way to connect better with potential customers online is to provide a solution to a problem that they have in their real world. Another way is to simply speak in a voice and tone that feels relatable to them. Finally, ask them to...

Facebook has clearly been hard at work reducing the level of aggression and hard-selling tactics on its platform. From those “one weird trick to remove belly fat” ads to seeing way less of those flashing yellow and red video ads that keep telling...