Learn with Dante St James

Lots of text, lots of emojis, long lists of reasons for people to buy your stuff. There are tonnes of techniques for business owners trying to work their way in to the eyes and brains of viewers. Do they work though? Text captions on Facebook posts...

It’s almost the default SEO plugin to add on to WordPress websites. Millions of websites are using it and it’s being developed and updated all the time. But does adding Yoast actually do anything? Yoast is a plugin used on WordPress that claims to...

The days of writing blogs that nobody but Google will ever read are over. You can’t trick your way up the search rankings now that machine learning is pre-empting every little trick you want to try. So what content works?  There are certain...

In a perfect world, you’d only work with the clients that make you feel good, inspired, reassured and confident. Trouble is, that all those things are what friends do for you, not clients. Clients are a whole other beast. When a client goes rogue...

By now you’ve been blasted with news and opinions about Clubhouse, the hit invite-only audio app that’s been taking the business and marketing world by storm. But did you know that there’s a tonne of clones on the way as well? Clubhouse is worth $1...

Messaging isn’t messaging. Not when there are so many messaging apps to choose from. WhatsApp, Messenger, good old SMS and Instagram Direct are just a few. So what do you choose and why? Once upon a time there was SMS. It was a great way to avoid...

It might be tempting to use the time inflight to do a crossword. But you. may be able to get some work done too. (Photo: Canva) You’re stuck on a plane for a couple of hours. You could catch up on some sleep, or catch up on a few episodes of...

Video can be a little scary to get started with. So take baby steps to get comfortable with the medium. (Photo: Canva) You’ve been told again and again that you need to start producing video for your business. You’ve finally got over your anxiety...