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Learn with Dante St James

Founder of Clickstarter

Get better reach on the Instagram feed

Get better reach on the Instagram feed

More than a few of us have noticed that reach for our posts on the Instagram feed has been dropping over the last few months. So what is happening? What can we do about it? And what does Instagram have to say about it?  With so many people, businesses and ads on...

Google made spelling important again

Google made spelling important again

Everyone knows a grammar prince or princess. You know, the ones who correct all your spelling and grammar online like it’s their divine right? Well, they might be on to something, given a recent update from Google.  It might feel like our...

Is Facebook listening to my conversations?

Is Facebook listening to my conversations?

There is an urban legend going around that claims that if you hold your phone up to your mouth and say “Hawaii, Hawaii, Hawaii” that you will start getting ads for holidays in Hawaii within an hour on Facebook. It’s tinfoil hat time! There are...

Who is your competitor?

Who is your competitor?

You sell bananas. A guy down the road sells bananas. In the next town over another guy sells bananas. You’ve heard that a girl a few streets over has decided to sell bananas as well. You already had competitors long before any of them appeared....

Why sharing news on business pages may come back to bite you

Why sharing news on business pages may come back to bite you

Fake news, misinformation and disinformation have been the bane of Facebook for a decade. As soon as we knew how to share memes and articles, we did it en masse. If you’re doing that as a business, you’re about to get slapped.  Sharing those...

Don’t trust Google Analytics 4 just yet

Don’t trust Google Analytics 4 just yet

If you’re an early adopter kind of person, you might have hopped on the Google Analytics 4 bandwagon. The warnings were clear. Do not remove your existing analytics code. Several months later I can see why!  Google Analytics 4 is the update...

Where should Australian small businesses advertise?

Where should Australian small businesses advertise?

There are over one hundred different ways for a business in any market to advertise themselves. From the more traditional methods like newspapers and phone books to the latest digital platforms it can be hard to know what to choose. When choosing a...

Going viral isn’t all it’s cracked up to be

Going viral isn’t all it’s cracked up to be

Doing a stunt, making a funny video or using a famous celebrity to help you to “go viral” may seem like it’s an effective way to grow a business fast. But going viral can actually prove to be detrimental to your long term success.  Do you remember...

Beware of age discrimination on Facebook ads

Beware of age discrimination on Facebook ads

Sometimes it might feel like social media is a bit of a wild wild west where you can do whatever you like. But it’s not. Those platforms have rules. And those rules are tightest when it comes to running ads. Sometimes I look at an ad on Facebook...