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How to target Facebook groups with Facebook Ads

How to target Facebook groups with Facebook Ads

There is no way to target people by their Facebook Groups in the Facebook ads platforms, but there is a way to do it using a video post in that group. Step 1: Make a video to post in to the group The first requirement is that you need to be an...

Should I use Photoshop or Canva to make my social media graphics?

Should I use Photoshop or Canva to make my social media graphics?

Canva is now the most sensible tool for making graphics for social media due to its much lower cost, much easier learning curve and the portable nature of it on mobile, when compared to Photoshop. The price factor I’ve personally been using...

How should I be using hashtags?

How should I be using hashtags?

Hashtags, hashtags, everywhere. On Twitter, on Instagram, on LinkedIn, on Facebook. But what’s a good way to use them that doesn’t leave you looking like a total noob and some kind of makeup tutorial influencer? When used for a reason, hashtags are...

What can you do if live video just isn’t your thing?

What can you do if live video just isn’t your thing?

The good news is that you don’t have to do live video to be successful in marketing. In fact, you don’t have to do any one particular thing at all. But you need to be doing something. And there are a range of marketing activities you can do that...

How can I promote my event online?

How can I promote my event online?

If you’re promoting an event, you can't avoid Facebook, however, depending on what your event is, Eventbrite, LinkedIn and Google MyBusiness are very important too. Facebook is the King of Events It almost goes without saying that Facebook is the...

What can you actually do on LinkedIn?

What can you actually do on LinkedIn?

If you haven’t been on LinkedIn for a while, then you’re about to be surprised. It’s not quite what you’d remember from 10 years ago. It’s become a place to learn, connect with the leaders in your field, and, to be inspired. Learn I am clearly a...

How do I keep it nice online when no one else is?

How do I keep it nice online when no one else is?

The most effective way to maintain your composure when it feels like everyone’s out to bring you down, is to remember that they probably aren’t talking about you, they are likely struggling at this stuff themselves and, finally, if they ever met...

I have a beautiful website. But why can’t I see it on Google?

I have a beautiful website. But why can’t I see it on Google?

The reason that most new or rebuilt websites don’t show up very well on Google is simply because the vast majority of web designers are creative people, and not technical people. They know how to use a theme on Wordpress, can adjust a pre-supplied...

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