There is no way to target people by their Facebook Groups in the Facebook ads platforms, but there is a way to do it using a video post in that group. Step 1: Make a video to post in to the group The first requirement is that you need to be an...

Canva is now the most sensible tool for making graphics for social media due to its much lower cost, much easier learning curve and the portable nature of it on mobile, when compared to Photoshop. The price factor I’ve personally been using...

Hashtags, hashtags, everywhere. On Twitter, on Instagram, on LinkedIn, on Facebook. But what’s a good way to use them that doesn’t leave you looking like a total noob and some kind of makeup tutorial influencer? When used for a reason, hashtags are...

The good news is that you don’t have to do live video to be successful in marketing. In fact, you don’t have to do any one particular thing at all. But you need to be doing something. And there are a range of marketing activities you can do that...

The most important places to be spending your time, attention and money when it comes to promoting business to local consumers – not other businesses – are those that help you to get yourself known for what you do, those that that get you found...

If you’re promoting an event, you can't avoid Facebook, however, depending on what your event is, Eventbrite, LinkedIn and Google MyBusiness are very important too. Facebook is the King of Events It almost goes without saying that Facebook is the...

If you haven’t been on LinkedIn for a while, then you’re about to be surprised. It’s not quite what you’d remember from 10 years ago. It’s become a place to learn, connect with the leaders in your field, and, to be inspired. Learn I am clearly a...

The most effective way to maintain your composure when it feels like everyone’s out to bring you down, is to remember that they probably aren’t talking about you, they are likely struggling at this stuff themselves and, finally, if they ever met...

The reason that most new or rebuilt websites don’t show up very well on Google is simply because the vast majority of web designers are creative people, and not technical people. They know how to use a theme on Wordpress, can adjust a pre-supplied...

Usually, business pages on Facebook, business profiles on Instagram and even company pages on Linked don’t require you to follow or like them before you can see what they’ve got. So apart from just looking at their public posts, you can see a few...