As the world of digital marketing has matured this last decade or so, some of the techniques used to try and climb your way up the rankings on Google search have become not just less important, but have become guaranteed ways to see your ranking...

A funny thing happened from around 2010. The number of people using their mobile phones to browse the web shot up dramatically. That was 10 years ago, and we now that, for the majority of websites, mobile traffic far outweighs traffic from a...

When good, useful, relevant and local advertising is abandoned, you’re bound to be left with only the trash in your feed. And when a bunch of regulars stop advertising on Google, then there is an opportunity to be found while everyone else is...

If you haven’t been on LinkedIn for a while, then you’re about to be surprised. It’s not quite what you’d remember from 10 years ago. It’s become a place to learn, connect with the leaders in your field, and, to be inspired. If you're about B2B,...

The process for finding your ideal customer used to be complicated, but since the arrival of social media and online search tools like Google, Facebook, Instagram, LinkedIn and Bing, the data is now available for you to find out who your most...

Ultimately, the length of the text in your posts on social media properties is going to vary wildly from business to business. Where some businesses, like coaching services, tend to use a great chunk of a Facebook post’s built-in character limit, a...

The top 3 kinds of content to be looking at producing are audio, video and written text. That means podcasting, digital video and blogging. But if you know you can’t do all of them, which should you choose and why? The power of video Video is the...

If you’re time-short and have a bit of cash behind you to get that website built, then you’re probably going to do better by handing it all over to someone else to build yourself. But if the opposite is true, then you might be one of those rare...

There is no way to target people by their Facebook Groups in the Facebook ads platforms, but there is a way to do it using a video post in that group. Step 1: Make a video to post in to the group The first requirement is that you need to be an...

Canva is now the most sensible tool for making graphics for social media due to its much lower cost, much easier learning curve and the portable nature of it on mobile, when compared to Photoshop. The price factor I’ve personally been using...