By now you should have a website that is made for people to view on handheld devices like mobile phones. But you’d be surprised just how many sites aren’t. What, then, are the most important factors to nail down on your mobile website? This is the...

The internet is full of digital marketing experts, gurus and snake oil salesmen - and women. The one thing that you should know before you pay for courses or sign up to an introductory webinar from a guru is that here are no secrets or hacks to...

There’s social media experts. SEO experts. Web design experts. Canva experts. You can pick up copywriting experts, graphics, web hosting and domain experts. But what experts do you need to help you? This is the Regional Australian Digital Marketing...

Yes, digital advertising works. When it is done thoughtfully, done well, and done while knowing what you’re doing and done in a strategic manner. And that’s much like any kind of advertising really. TV advertising doesn’t work simply because it...

The one place where everyone is equal is in their own social media presences. After all, we all start from the same position of zero when we started our pages and our groups. And your own social media properties are the one place where all the...

Marketing gets a bit of a bad rap when it comes to the advertising done around events such as tragedies, movements and naturally, the current pandemic. Why? Because business can also be utterly tone deaf to the world it’s surroundings and even the...

As a Lead Community Trainer with Facebook Australia & New Zealand, I end up being a person who fields a lot of support questions about Facebook & Instagram. Everything from asking why Facebook won’t show their page posts to more people, to...

As the world of digital marketing has matured this last decade or so, some of the techniques used to try and climb your way up the rankings on Google search have become not just less important, but have become guaranteed ways to see your ranking...

A funny thing happened from around 2010. The number of people using their mobile phones to browse the web shot up dramatically. That was 10 years ago, and we now that, for the majority of websites, mobile traffic far outweighs traffic from a...

When good, useful, relevant and local advertising is abandoned, you’re bound to be left with only the trash in your feed. And when a bunch of regulars stop advertising on Google, then there is an opportunity to be found while everyone else is...