When good, useful, relevant and local advertising is abandoned, you’re bound to be left with only the trash in your feed. And when a bunch of regulars stop advertising on Google, then there is an opportunity to be found while everyone else is...

If you haven’t been on LinkedIn for a while, then you’re about to be surprised. It’s not quite what you’d remember from 10 years ago. It’s become a place to learn, connect with the leaders in your field, and, to be inspired. If you're about B2B,...

The process for finding your ideal customer used to be complicated, but since the arrival of social media and online search tools like Google, Facebook, Instagram, LinkedIn and Bing, the data is now available for you to find out who your most...

Ultimately, the length of the text in your posts on social media properties is going to vary wildly from business to business. Where some businesses, like coaching services, tend to use a great chunk of a Facebook post’s built-in character limit, a...

The top 3 kinds of content to be looking at producing are audio, video and written text. That means podcasting, digital video and blogging. But if you know you can’t do all of them, which should you choose and why? The power of video Video is the...

If you’re time-short and have a bit of cash behind you to get that website built, then you’re probably going to do better by handing it all over to someone else to build yourself. But if the opposite is true, then you might be one of those rare...

There is no way to target people by their Facebook Groups in the Facebook ads platforms, but there is a way to do it using a video post in that group. Step 1: Make a video to post in to the group The first requirement is that you need to be an...

Canva is now the most sensible tool for making graphics for social media due to its much lower cost, much easier learning curve and the portable nature of it on mobile, when compared to Photoshop. The price factor I’ve personally been using...

Hashtags, hashtags, everywhere. On Twitter, on Instagram, on LinkedIn, on Facebook. But what’s a good way to use them that doesn’t leave you looking like a total noob and some kind of makeup tutorial influencer? When used for a reason, hashtags are...

The good news is that you don’t have to do live video to be successful in marketing. In fact, you don’t have to do any one particular thing at all. But you need to be doing something. And there are a range of marketing activities you can do that...