The most effective way to connect better with potential customers online is to provide a solution to a problem that they have in their real world. Another way is to simply speak in a voice and tone that feels relatable to them. Finally, ask them to...

Facebook has clearly been hard at work reducing the level of aggression and hard-selling tactics on its platform. From those “one weird trick to remove belly fat” ads to seeing way less of those flashing yellow and red video ads that keep telling...

What’s unique about your business isn’t your opening hours, your service offering or your location. In fact, what you think is unique is usually quite common. But it doesn’t take me long to dig down to find what is truly unique about a business....

Possibly more than any year since 2017, 2020 will represent massive change to digital marketing because there’s an American election happening, there’s mounting pressure on available space on Facebook for ads and new focus on the quality of your...

There are three major things I see on websites right now that could so easily be modified to give the person viewing your site a far better experience. And they are removing the unnecessary clutter, reducing the amount of stuff that has to load...

It is vital for small business to continue to advertise over the Christmas break for psychological reasons, for price reasons and for 2020 reasons. Connecting feel-good times with your brand The first reason why advertising over the Christmas...

The reason why there are so many social media managers and digital marketing people constantly promoting their services by posting so many photos of themselves looking cute, is because they are following a process called “personal branding.” And in...

Working on your search engine optimisation, or SEO, can take as little as 24 hours to see some results, but also as long as a year to see others. And this is because there is no one unified action that defines what SEO is about. An example from our...

You’ve had a direct message from someone claiming to be an influencer, who can grow your brand, promote you to their many followers if only you give them free dinner, accommodation or clothes. What do you do? If an influencer is trying to rush you...

Advertising on platforms that have a lot of data about their users, like Facebook, LinkedIn, Instagram, etc, means that you can target very specific kinds of people, very specific places and very specific parts of those platforms. On Facebook you...