Clickstarter Answers
How can I better connect with customers online?
The most effective way to connect better with potential customers online is to provide a solution to a problem that they have in their real world. Another way is to simply speak in a voice and tone that feels relatable to them. Finally, ask them to...
Does Facebook punish hard-selling ads and posts?
Facebook has clearly been hard at work reducing the level of aggression and hard-selling tactics on its platform. From those “one weird trick to remove belly fat” ads to seeing way less of those flashing yellow and red video ads that keep telling...
What makes a business unique?
What’s unique about your business isn’t your opening hours, your service offering or your location. In fact, what you think is unique is usually quite common. But it doesn’t take me long to dig down to find what is truly unique about a business....
What new challenges will we face in 2020 with digital marketing?
Possibly more than any year since 2017, 2020 will represent massive change to digital marketing because there’s an American election happening, there’s mounting pressure on available space on Facebook for ads and new focus on the quality of your...
What important changes should I make to my website?
There are three major things I see on websites right now that could so easily be modified to give the person viewing your site a far better experience. And they are removing the unnecessary clutter, reducing the amount of stuff that has to load...
Should I continue to advertise over the Christmas period?
It is vital for small business to continue to advertise over the Christmas break for psychological reasons, for price reasons and for 2020 reasons. Connecting feel-good times with your brand The first reason why advertising over the Christmas...
Why do social media managers and coaches take so many photos of themselves?
The reason why there are so many social media managers and digital marketing people constantly promoting their services by posting so many photos of themselves looking cute, is because they are following a process called “personal branding.” And in...
How long does it take for SEO to work?
Working on your search engine optimisation, or SEO, can take as little as 24 hours to see some results, but also as long as a year to see others. And this is because there is no one unified action that defines what SEO is about. An example from our...
How do I respond to influencer collaboration requests?
You’ve had a direct message from someone claiming to be an influencer, who can grow your brand, promote you to their many followers if only you give them free dinner, accommodation or clothes. What do you do? If an influencer is trying to rush you...
Can I just advertise in the parts of Facebook, Google, LinkedIn and Instagram that I know my customers are using?
Advertising on platforms that have a lot of data about their users, like Facebook, LinkedIn, Instagram, etc, means that you can target very specific kinds of people, very specific places and very specific parts of those platforms. On Facebook you...
Should I built an app for my business?
Take a look at your phone. How many apps have you got installed on there. And now, consider how...
Is it better to update old blog posts or write new ones?
There is some evidence to suggest that updating your old blog posts with new information,...
Microsoft is testing an Outlook/Gmail integration
In this day and age, you’re either an Outlook person or a Gmail person. And with many businesses...
Does Facebook penalise third-party scheduled posts?
Despite this being a persistent idea that hasn’t gone away since 2012, Facebook, LinkedIn, Google...
How do I start working on my own SEO?
The area of SEO that is most accessible to the beginner is the part of SEO called “On Page SEO.”...
How to choose the right digital agency?
You might have put in an ad on the Yellow Pages once upon a time. You might have thrown a few...
Why do I need to keep creating so much content?
Gary Vee keeps saying it. Create more content! Every SEO expert keeps saying it. Create more...
What should I be paying for someone to manage my social media?
You’re not a social media person. You don’t even like social media. But you know you need to be...