Learn with Dante St James

Everyone knows a grammar prince or princess. You know, the ones who correct all your spelling and grammar online like it’s their divine right? Well, they might be on to something, given a recent update from Google.  It might feel like our...

There is an urban legend going around that claims that if you hold your phone up to your mouth and say “Hawaii, Hawaii, Hawaii” that you will start getting ads for holidays in Hawaii within an hour on Facebook. It’s tinfoil hat time! There are...

You sell bananas. A guy down the road sells bananas. In the next town over another guy sells bananas. You’ve heard that a girl a few streets over has decided to sell bananas as well. You already had competitors long before any of them appeared....

Fake news, misinformation and disinformation have been the bane of Facebook for a decade. As soon as we knew how to share memes and articles, we did it en masse. If you’re doing that as a business, you’re about to get slapped.  Sharing those...

If you’re an early adopter kind of person, you might have hopped on the Google Analytics 4 bandwagon. The warnings were clear. Do not remove your existing analytics code. Several months later I can see why!  Google Analytics 4 is the update...

There are over one hundred different ways for a business in any market to advertise themselves. From the more traditional methods like newspapers and phone books to the latest digital platforms it can be hard to know what to choose. When choosing a...

Doing a stunt, making a funny video or using a famous celebrity to help you to “go viral” may seem like it’s an effective way to grow a business fast. But going viral can actually prove to be detrimental to your long term success.  Do you remember...

Sometimes it might feel like social media is a bit of a wild wild west where you can do whatever you like. But it’s not. Those platforms have rules. And those rules are tightest when it comes to running ads. Sometimes I look at an ad on Facebook...