Hashtags, hashtags, everywhere. On Twitter, on Instagram, on LinkedIn, on Facebook. But what’s a good way to use them that doesn’t leave you looking like a total noob and some kind of makeup tutorial influencer? When used for a reason, hashtags are...

The good news is that you don’t have to do live video to be successful in marketing. In fact, you don’t have to do any one particular thing at all. But you need to be doing something. And there are a range of marketing activities you can do that...

The most important places to be spending your time, attention and money when it comes to promoting business to local consumers – not other businesses – are those that help you to get yourself known for what you do, those that that get you found...

If you’re promoting an event, you can't avoid Facebook, however, depending on what your event is, Eventbrite, LinkedIn and Google MyBusiness are very important too. Facebook is the King of Events It almost goes without saying that Facebook is the...

If you haven’t been on LinkedIn for a while, then you’re about to be surprised. It’s not quite what you’d remember from 10 years ago. It’s become a place to learn, connect with the leaders in your field, and, to be inspired. Learn I am clearly a...

The most effective way to maintain your composure when it feels like everyone’s out to bring you down, is to remember that they probably aren’t talking about you, they are likely struggling at this stuff themselves and, finally, if they ever met...

The reason that most new or rebuilt websites don’t show up very well on Google is simply because the vast majority of web designers are creative people, and not technical people. They know how to use a theme on Wordpress, can adjust a pre-supplied...

Usually, business pages on Facebook, business profiles on Instagram and even company pages on Linked don’t require you to follow or like them before you can see what they’ve got. So apart from just looking at their public posts, you can see a few...

This is a very real question I get asked by smaller businesses who have limited budgets for marketing and are highly suspicious of the advice of multimillionaires who preach the gospel of giving value but are not very clear on how exactly they made...

Some of the most common actions by businesses running contests on Facebook and Instagram are actually violating their terms of service. And while it seems like everyone who is running a “like, comment and share this post to enter” is getting away...