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Making your site look great on phones

Making your site look great on phones

A funny thing happened from around 2010. The number of people using their mobile phones to browse the web shot up dramatically. That was 10 years ago, and we now that, for the majority of websites, mobile traffic far outweighs traffic from a desktop computer. But with...
Marketing locally during a crisis

Marketing locally during a crisis

When good, useful, relevant and local advertising is abandoned, you’re bound to be left with only the trash in your feed. And when a bunch of regulars stop advertising on Google, then there is an opportunity to be found while everyone else is battening down the...
Why would I need to use LinkedIn?

Why would I need to use LinkedIn?

If you haven’t been on LinkedIn for a while, then you’re about to be surprised. It’s not quite what you’d remember from 10 years ago. It’s become a place to learn, connect with the leaders in your field, and, to be inspired. If you’re about B2B, then you need to...
How long should the text on my posts be?

How long should the text on my posts be?

Ultimately, the length of the text in your posts on social media properties is going to vary wildly from business to business. Where some businesses, like coaching services, tend to use a great chunk of a Facebook post’s built-in character limit, a high-end luxury...
Should I podcast, make video, or write a blog?

Should I podcast, make video, or write a blog?

The top 3 kinds of content to be looking at producing are audio, video and written text. That means podcasting, digital video and blogging. But if you know you can’t do all of them, which should you choose and why? The power of video Video is the most powerful of all...