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How you make your website work better on mobiles

How you make your website work better on mobiles

By now you should have a website that is made for people to view on handheld devices like mobile phones. But you’d be surprised just how many sites aren’t. What, then, are the most important factors to nail down on your mobile website? This is the Regional Australian...
Learn to do you own digital marketing for free

Learn to do you own digital marketing for free

The internet is full of digital marketing experts, gurus and snake oil salesmen – and women. The one thing that you should know before you pay for courses or sign up to an introductory webinar from a guru is that here are no secrets or hacks to working with...
The skills that digital experts seem to be short on

The skills that digital experts seem to be short on

There’s social media experts. SEO experts. Web design experts. Canva experts. You can pick up copywriting experts, graphics, web hosting and domain experts. But what experts do you need to help you? This is the Regional Australian Digital Marketing podcast, I’m Dante...
Does digital advertising actually work?

Does digital advertising actually work?

Yes, digital advertising works. When it is done thoughtfully, done well, and done while knowing what you’re doing and done in a strategic manner. And that’s much like any kind of advertising really. TV advertising doesn’t work simply because it works. It works when...
Find what your theme on social media is

Find what your theme on social media is

The one place where everyone is equal is in their own social media presences. After all, we all start from the same position of zero when we started our pages and our groups. And your own social media properties are the one place where all the attention is yours, and...
How do I do marketing in a recession?

How do I do marketing in a recession?

Marketing gets a bit of a bad rap when it comes to the advertising done around events such as tragedies, movements and naturally, the current pandemic. Why? Because business can also be utterly tone deaf to the world it’s surroundings and even the overall cultural...