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Choosing a domain name for your small business

Typical. You go looking for the name of your business online as a domain name. And it’s already taken. Sigh. You could fight them via the relevant authorities, but that could take a long time. Or you could get creative. There are a few approaches you can take...

Web Traffic: There’s no magic SEO formula

Since 1998 when Google first unleashed its algorithm on to an unsuspecting and fledgling internet, and industry has been building up around it. At first that industry was build around optimising your website for SEO or Search Engine Optimisation. Later, as Google...

Case Study: Darwin based media organisation

A Darwin-based media organisation has an upcoming refresh to it’s sales packages and needed a few things to happen as part of the relaunch. And not all of them have to do with anything digital at all! This was a unique challenge for Clickstarter, but we’re...

3 Reasons why you’re an expert

I remember the first time someone called me an “expert.” It was a little strange to hear it. After all, wasn’t I just some average middle-management guy with a bad salary who worked too many hours? In the context of the group I was being...

Case Study: Egg Fitness

EGG Fitness is a great little concept. It’s the entry-level product of a much larger strategy for my client Graeme Pearce. We have entered in to a strategic partnership to grow his initial Personal Training business on the Gold Coast in to a much broader group...